Campaigns — Armand Kerechuk

zpizza Rebrand Campaign

zpizza was challenged with repositioning their brand from a pizza joint to fast-casual dining. zpizza only use pure wholesome ingredients for healthier and tastier food. This creative helped bring this pure personality to life with vegetable and pizza mash-ups — in a modern, minimal and memorable look.

zpizza Tuscan mushroom pizza print ad and poster

zpizza eggplant print ad and poster

zpizza Roasted Garlic print ad and poster

zpizza vegan print ad and poster

zpizza Napoli tomato print ad and poster

zpizza table tents cards

zpizza store front marquee and logo design

zpizza front door decal

zpizza menu design front and opening spread

zpizza menu design inside spread

zpizza packaging pizza box design

zpizza cup design and paper place mat

zpizza email

zpizza promotion materials

zpizza “the pure one” doormat

zpizza business cards front and back

zpizza restaurant interior design

zcafé new store launch storefront wrap

Dunn-Edwards Paints Creative

This creative helped launch a new Dunn-Edwards Paints color palette. The previous color palette was outdated and poorly organized. We used original photography to inspire and a clean look and feel to help consumers navigate through the 1,696 colors to find their perfect one.

“Blues” color card cover

“Blues” color card opening page

“Blues” color card inside spread

“Browns/Tans” color card cover

“Browns/Tans” color card opening page

“Browns/Tans” color card inside spread

“Spanish/Mediterranean” style home color card cover

“Spanish/Mediterranean” style home color card opening page

“Spanish/Mediterranean” style home color card inside spread

“Perfect Palette” color system library

Print ad for launch of the “Then, Now and Forever” color collection

Trade show booth display

Outdoor board

Brochure cover directed at student designers

Brochure pages 2 and 3 directed at student designers

Brochure pages 4 and 5 directed at student designers

Brochure pages 6 and 7 directed at student designers

“How to Paint Exterior” brochure cover

“How to Paint Exterior” brochure pages 4 and 5

“How to Paint Exterior” brochure pages 6 and 7

“How to Paint Color” brochure cover

“How to Paint Color” brochure pages 1 and 2

“How to Paint Color” brochure pages 4 and 5

“How to Paint Color” brochure pages 6 and 7

This banner ad targeted design professionals seeking to continue education and build on their color design knowledge.

Historical timeline mural

Motiva Rebranding

This strategy focused on the human element of the people who make it all work. Everything Motiva does is exact, formulas are precise, processing is meticulous, and planning and logistics are pinpoint. But they’re also great people who give their customers honest, down-to-earth, personal attention. That said, "It's not just production, it's personal”.

Dunn-Edwards 2023 Color + Design Trends

Creative to announce and launch Dunn-Edwards 2023 color + design trends.

62-page issuu

Social media

Tradeshow booth

Fan deck

Landing page

Media Kit box outside

Media kit box inside

Poster

Retouching

Dunn-Edwards 2022 Color of the Year

Every year Dunn-Edwards chooses a color of the year, based on design trends it sees in various industries. Its choice gives inspiration to designers, architects, and consumers. Art and Craft—is a timeless, versatile hue that beckons us to revisit the classics—the perfect backdrop for showcasing handmade objects and works of art. Art and Craft infuses any space with effortless opulence.

Logo Design

Social Media

Home Page Hero Banner

Media Kit Box Design

Two-Sided Flyer

In-Store Counter Card

Image Retouching

Dunn-Edwards 2023 Color of the Year

It’s always a big and competitive day when a paint company announces its Color of the Year. Terra Rosa was this year’s Dunn-Edwards color choice representing “what is to come.” Terra Rosa’s influence is positive and joyful – a deep, rosy pink color with a touch of terracotta and used to inspire designers, architects, and consumers.

Logo Design

Mood Board

T-Shirt Designs

Home Page

Sticker Designs

Two-Sided Postcard

Tote Bag Design

Two-Sided Flyer

Media Kit Box Design

In-Store Counter Card

Sampler Paint Can Label Design

Art Poster Design

Image Retouching

Tahiti Tourisme "Privacy" Campaign

In a multitasking, overworked, over-crowded world, the Islands of Tahiti established a direct emotional connection with their consumer needs to unplug and reward themselves with the beautiful places of the Islands of Tahiti where privacy is a way of life.

Tahiti “Privacy” ad campaign

Tahiti “Privacy” ad

Tahiti “Privacy” honeymoon targeted ad

Tahiti “Privacy” banner ad campaign

Tahiti outdoor board

Tahiti door hanger front and back

Tahiti Facebook page

Tahiti email

eLeadership Academy

eLeadership Academy is an online training program grounded in a brain-centric model.

This was a complete rebranding assignment that included logo design, sub-brand product logo designs, a website refresh, and a series of brochures.

Digital badges of achievement awarded for each course completion.

SoCalGas Safety Campaign

To make people aware that natural gas is invisible, but that doesn’t mean they can’t learn to spot a leak. This pitch creative helped win the SoCalGas account.

SoCalGas magazine spread focused on general gas safety.

SoCalGas magazine ad focused on general gas safety.

SoCalGas bus shelter focused on general gas safety.

SoCalGas outdoor board focused on general gas safety.

SoCalGas magazine ad insert focused on general gas safety.

SoCalGas direct mail piece focused on general gas safety.

SoCalGas crane signage focused on general gas safety.

SoCalGas print ad focused on 811, Call Before You Dig.

SoCalGas gorilla idea focused on 811, Call Before You Dig.

City of Hope "Answers to Cancer" Campaign

City of Hope is one of America's top cancer centers. This campaign ran for six years helping make “answers to cancer” synonymous with the City of Hope.

Video: City of Hope “Breast canswer” Second Opinion

City of Hope “Breast canswer” outdoor board

City of Hope “Colon canswer” outdoor board

City of Hope “Prostate canswer” outdoor board

City of Hope “Brain canswer” print ad

City of Hope “Breast canswer” print ad

City of Hope “Colon canswer” print ad

City of Hope “Prostate canswer” print ad

City of Hope “Colon canswer” tab for rich media banner ad

City of Hope “Lung canswer” tab for rich media banner ad

City of Hope “Prostate canswer” tab for rich media banner ad

City of Hope “canswer” take-over page with video

City of Hope Centennial Campaign

This campaign was created to celebrate City of Hope’s centennial anniversary.

City of Hope City of Hope centennial choreographed staff holding cards displaying “Hope”

City of Hope centennial transit signage

City of Hope centennial banner ad campaign

City of Hope centennial life-size cutout standees lining entrance

City of Hope centennial video booth display

City of Hope centennial video booth

Video: City of Hope Celebrates 100 Years

The Los Angeles Clippers Campaign

This campaign was created with a competitive positioning that went against their crosstown rival the Los Angeles Lakers and showtime.

The Los Angeles Clippers outdoor board and bus board

The Los Angeles Clippers bus wrap back

The Los Angeles Clippers bus wrap curb side

The Los Angeles Clippers bus wrap street side

The Los Angeles Clippers pole banner

The Los Angeles Clippers program magazine cover

The Los Angeles Clippers program magazine rogram cover

The Los Angeles Clippers tickets

The Los Angeles Clippers theme line

Santa Monica Bike Share Launch

A public bike share program brought to you by the City of Santa Monica, built to empower personal mobility and promote an active and healthy lifestyle.